ISG to Study Services for AI-based Telecom, Media Transformation

Business Wire

Information Services Group (ISG) (Nasdaq: III), a global AI-centered technology research and advisory firm, has launched a research study examining service providers that help telecom, media and entertainment enterprises adopt AI-native operating models for engineering, operations and monetization.

The study results will be published in a series of comprehensive ISG Provider Lens^® reports, called Telecom, Media and Entertainment AI-Native Transformation Services, scheduled to be released in October 2026. The reports will cover companies transforming engineering and business operations for telecom enterprises and modernizing media content management, customer experience and monetization for media and entertainment companies.

Enterprise buyers will be able to use the reports’ insights to evaluate their current vendor relationships, identify potential new engagements and compare available offerings. ISG advisors will use the research to guide clients through increasingly complex transformation and platform investment decisions.

Telecom, media and entertainment enterprises are shifting toward AI-native, platform-centric operating models as they seek to connect engineering, operations and revenue functions more closely. Telecom companies are modernizing networks with cloud-native architectures, software-defined systems and API-based platforms, while media firms are reworking content supply chains and streaming platforms to support more personalized experiences. Across both industries, enterprises are embedding generative AI and agentic AI into workflows to improve decision-making, automate execution and create new revenue opportunities.

“The telecom and media industries are bringing AI into the core of their operating models,” said Iain Fisher, director at ISG. “Service providers play important roles in initiatives to redesign platforms, integrate data and AI foundations and turn new capabilities into measurable business value.”

ISG has distributed surveys to more than 80 providers of AI-native transformation services to telecom, media and entertainment companies. Working in collaboration with ISG’s global advisors, the research team will produce five reports encompassing nine quadrants representing the services typical telecom, media and entertainment enterprises are buying, based on ISG’s experience working with its clients. The five reports are:

Strategic Transformation and Ecosystem Services, containing the following quadrant:

Strategic Advisory and Enablement Services, evaluating providers that help enterprises redesign business models, operating structures and value chains while carrying out AI-native transformation programs.

Telecom Transformation & Engineering Services, with the following quadrants:

AI-Led Telco Engineering and Software Services, assessing providers that help telecom enterprises design, build and modernize cloud-native, software-defined and API-driven architectures.
Satellite and Non-Terrestrial Network Services, covering providers that deliver IT, engineering and integration services for satellite and hybrid terrestrial-satellite environments.

Telecom Autonomous IT & Business Operations Services, with the following quadrants:

Autonomous Telecom IT and Business Operations, evaluating providers that embed AI into telecom workflows for real-time, closed-loop execution across network, IT and business operations.
AI-Driven Customer and Revenue Operations, assessing providers that transform telecom customer, revenue and engagement operations using AI-enabled service models.

Content, Experience & Interactive Services, with the following quadrants:

AI-Driven Content Operations and Supply Chain Services, covering providers that use AI, automation and cloud capabilities to modernize content workflows from ingestion through distribution.
OTT, Streaming and Audience Experience Services, evaluating providers that help media enterprises design, deliver and optimize consumer-facing digital experiences across platforms.

Monetization & Platform Transformation Services, with the following quadrants:

Media Cloud and Platform Engineering Services, assessing providers that modernize over-the-top (OTT) back ends, media platforms, streaming infrastructure and related cloud operations.
AI-Driven Monetization, AdTech and Revenue Operations, covering providers that help media and entertainment enterprises integrate monetization architectures, advertising technology and revenue operations.

The reports will cover the global telecom, media and entertainment AI-native transformation services market. ISG analyst Yash Jethani will serve as author of the reports.

A list of identified providers and vendors and further details on the study are available in this digital brochure. Companies not listed as telecom, media and entertainment AI-native transformation service providers can contact ISG and ask to be included in the study.

All 2026 ISG Provider Lens evaluations feature expanded customer experience (CX) data capturing real-world enterprise feedback on specific provider services and solutions, based on ISG’s continuous CX research.

About ISG

ISG (Nasdaq: III) is a global AI-centered technology research and advisory firm. A trusted partner to more than 900 clients, including 75 of the world’s top 100 enterprises, ISG is a long-time leader in technology and business services that is now at the forefront of leveraging AI to help organizations achieve operational excellence and faster growth. The firm, founded in 2006, is known for its proprietary market data and research, in-depth knowledge and governance of provider ecosystems, and the expertise of its 1,500 professionals worldwide working together to help clients maximize the value of their technology investments.