Ultra-premium handmade chili crunch in a dry, shake-on seasoning. Small-batch, all-natural, non-GMO, no MSG. Four-tin gold gift box for the holidays, $45.99.
LOS ANGELES, CA, UNITED STATES, September 15, 2026 /EINPresswire.com/ — Gustus Vitae, the woman-led, family-owned artisan seasoning company, today introduced its Chili Crunch collection: five small-batch seasonings that capture the garlic, chili and toasted sesame crunch of chili crisp in a dry format that shakes straight from the tin. The line is available now at gustusvitae.com and on Amazon.com, with singles at $9.99 and the Fiery Hot Chili Crunch Seasoning Bunch, a gift-packed set of four full-size tins in a gold box, at $45.99.
Chili crisp has moved from restaurant kitchens into everyday pantries, and heat is now a household habit: according to Circana, 93 percent of Americans eat hot sauce and 51 percent use it more than once a week. What has not changed is the jar. Oil separates, spoons drip, and once opened it takes up space in the refrigerator. Gustus Vitae’s Chili Crunch keeps the texture and the heat and leaves the oil behind, so it goes onto eggs, pizza, noodles, avocado toast, roasted vegetables and popcorn in one shake, and stays on the counter.
“Everyone loves chili crisp. Nobody loves the jar,” said Frankie Scanlon, President and co-founder of Gustus Vitae. “We built Chili Crunch to keep the garlic, the chili and the crunch and lose the oil, so the flavor people are already obsessed with finally works the way a seasoning should: on the counter, on everything, in seconds.”
The five Chili Crunch seasonings:
* Spicy Red Cayenne: the classic. Garlic, onion, cayenne and sesame with a slow, building heat. Eggs, pizza, fried rice.
* Jalapeno & Lime: bright and green, with cilantro and lime. Tacos, corn, avocado, margarita rims.
* Habanero & Lemon: the hottest of the five, lifted with lemon zest and poppy seed. Wings, shrimp, grilled fish.
* Chipotle & Ginger: smoky and warm, sweetened with maple sugar. Ribs, sweet potatoes, chicken thighs.
* Garden Onion & Garlic Chive: the mild one, built on shiitake, chive and a full garden of herbs. Popcorn, potatoes, anything with butter.
The gift: Fiery Hot Chili Crunch Seasoning Bunch, $45.99
The four hot blends, Spicy Red Cayenne, Jalapeno & Lime, Habanero & Lemon and Chipotle & Ginger, in four full-size 8 oz tins, nested in a gold gift box. No wrapping, no gift bag, no tissue paper: it is finished the moment it arrives.
It’s the chili crisp gift that can’t leak in a suitcase, spill in a gift bag or spoil. Nothing to refrigerate, no mystery oil, no MSG, GMOs, soy, or fillers, or anything artificial. It ships anywhere in the country, retails under $50, and solves the hardest name on the list: the hot sauce fanatic who already has every hot sauce. It also works as the host gift that gets opened at the table, the office gift that nobody regifts, and the care package for the college kid who puts hot sauce on cereal.
For editors: the singles make a $9.99 stocking stuffer, and the set fits gifts for the hot sauce lover, gifts for the home cook, host gifts, food gifts under $50 and gifts for the person who has everything.
Every Gustus Vitae blend is crafted by hand in small batches and hand packed in California from local and imported ingredients. The Chili Crunch line is non-GMO, with no MSG, no artificial colors or flavors, and no fillers, anti-caking agents, flow agents or stabilizers; the ingredients are not irradiated or treated with EtO gas. That matters to a growing share of shoppers: the 2025 IFIC Food & Health Survey found 28 percent of Americans now define a healthy food as one that is minimally or not processed, up eight points since 2022.
“We started at the Venice Beach Farmers Market, and we still make things the way we did then,” said Frankie Scanlon, President and co-founder of Gustus Vitae. “Read the label on one of our Chili Crunch tins, and you can pronounce every single ingredient. We use only the very best in sustainably sourced ingredients, craft everything by hand, and are so excited to finally be able to share these ultra-premium Chili Crunch seasonings.”
Availability:
The Chili Crunch collection and the Fiery Hot Chili Crunch Seasoning Bunch are available now at gustusvitae.com and on Amazon.com. Singles $9.99; gift set $45.99. Each handmade, small-batch blend contains sesame and is free of MSG, dairy, nuts and soy.
For editors and producers:
High-resolution images of the gift box and all five tins, product samples and the full ingredient fact sheet are available at gustusvitae.com/pages/press-media. To request samples for gift guides, reviews or on-air segments, email hello@gustusvitae.com.
About Gustus Vitae:
Gustus Vitae is a woman-led, family-owned artisan seasoning company based in Los Angeles. Founded at the Venice Beach Farmers Market, the brand crafts small-batch seasonings, infused sea salts and cane sugars, hand made and hand packed in California. Gustus Vitae has been featured on Good Morning America, TODAY, The View, Fox Business, Live with Kelly and Mark, and was selected for Oprah’s Favorite Things in 2024. Learn more at www.gustusvitae.com.
Media contact
Gustus Vitae
hello@gustusvitae.com
www.gustusvitae.com/pages/press-media
Frankie Scanlon
Gustus Vitae
+1 424-229-2367
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