HELI-D, the company behind the world’s largest flying digital screen, took to the skies over Austin, Texas, during the Formula 1 United States Grand Prix this past weekend, delivering a high-profile aerial advertising activation featuring content from a major Formula 1 sponsor.
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HELI-D – Formula 1 Austin – Image 1
The activation brought large-scale digital advertising to one of the country’s most prominent international sporting events, demonstrating how brands can extend their reach beyond traditional advertising placements and engage audiences around major live events.
The Austin appearance followed HELI-D’s recent New York City debut, which featured two flights over the Hudson River near Chelsea Piers and the Statue of Liberty, including an evening showcase featuring content from Byron Allen’s Allen Media Group. Together, the activations mark significant milestones in HELI-D’s expansion into the U.S. advertising market.
“Formula 1 brings together an incredible audience, and Austin provided the perfect setting to demonstrate how digital advertising can move beyond traditional billboards and into the sky,” said Simon Powell, Co-Founder and CEO of HELI-D. “Following our New York City debut, this latest activation demonstrates how brands can use our technology to create memorable experiences around some of the world’s biggest events. We’re excited to continue expanding our presence in the U.S. market.”
Unlike traditional billboards fixed to buildings or roadside structures, HELI-D’s technology takes digital out-of-home advertising into the sky, creating a mobile, large-scale display capable of showcasing dynamic video content above high-visibility locations and major events.
With recent activations tied to major advertising, entertainment and sporting events, HELI-D is introducing a new platform for digital out-of-home advertising, offering brands the ability to reach audiences in high-profile environments through aerial video displays.
About HELI-D
HELI-D is a global leader in aerial digital media, redefining out-of-home advertising through high-impact, data-driven activations in the sky. Combining advanced aviation engineering with the world’s brightest LED display systems, HELI-D transforms airspace into a programmable, measurable communications platform. With operations spanning UAE, Australia, and now the United States, the company partners with major brands, including Microsoft, TAB, and Netflix, to deliver record-setting campaigns that turn attention into action. HELI-D maintains a perfect safety record and offsets ten times its operational carbon emissions through verified sustainability programs. To learn more, visit www.heli-d.com
About Remarkable Media Group
Remarkable Media Group is a global experiential media innovator, specializing in aerial advertising, immersive brand activations and next-level outdoor experiences. With operations across multiple continents, the company transforms sky and space into impactful platforms. From ultra-large-format helicopter-towed banners, drone-banner fleets and sky-typing messages, to night-time video helicopter banners and parachute-deployed product sampling. Whether creating world-first aerial installations or record-breaking brand moments, Remarkable Media Group partners with agencies and forward-thinking brands to amplify impact, tell bold stories and capture attention in the world’s most visible skies. To learn more, visit www.remarkablemedia.com
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